NO AD has teamed up with the International Center of Photography (ICP) this week to virtually replace subway advertisements with the artwork of 65 ICP faculty members, including Ed Kashi (VII). NO AD is a free mobile app that uses Augmented Reality technology to resurface New York subway advertisements with art, creating a new exhibition space. Viewers can discover works of art throughout the city’s subway system. The more stations you visit, the more art you experience. The artwork featured in this week’s virtual exhibition is from the juried exhibition Stories In The Social Landscape that was shown at ICP in Winter 2014. These images will be on view through November 30.
The collaboration between ICP and NO AD launched in October with a selection of images and video from Sebastião Salgado: Genesis. The complete Genesis exhibition is currently on view in ICP’s galleries. ICP was NO AD’s first cultural partner. Future updates to the app will highlight additional collaborations with institutions and curators across disciplines. NO AD’s mission is to create an alternative exhibition space for New Yorkers, bringing them closer to the rich cultural content the city has to offer.
Be sure to check out this virtual exhibition during your subway commute!